MDUK are pleased to share three films of recorded training sessions, focusing on elements of online marketing. We know that digital literacy and audience engagement has been a key development area for museums across the UK over the last 18 months and beyond, and as such wanted to provide accessible and free to access resources in this area. These were produced in partnership with the Arts Marketing Association and are aimed at those new to the subject or wanting a refresher.

The films were recorded live at sessions in September and October 2021 attended by over 150 delegates from across 8 regions of England and Wales. All have been made fully accessible with captioning provided by Stage Text.

An Introduction to Online Marketing

An Introduction to Online Audience Segmentation

An Introduction to Online Content Creation

For access to further information and support in these areas, please contact your local Museum Development provider or the Arts Marketing Association.