{"id":1498,"date":"2021-11-04T13:06:57","date_gmt":"2021-11-04T13:06:57","guid":{"rendered":"https:\/\/mduk.org.uk\/?p=1498"},"modified":"2022-02-08T10:05:45","modified_gmt":"2022-02-08T10:05:45","slug":"online-marketing-training-films","status":"publish","type":"post","link":"https:\/\/mduk.org.uk\/online-marketing-training-films\/","title":{"rendered":"Online Marketing Training Films"},"content":{"rendered":"

MDUK are pleased to share three films of recorded training sessions, focusing on elements of online marketing. We know that digital literacy and audience engagement has been a key development area for museums across the UK over the last 18 months and beyond, and as such wanted to provide accessible and free to access resources in this area. These were produced in partnership with the Arts Marketing Association and are aimed at those new to the subject or wanting a refresher.<\/p>\n

The films were recorded live at sessions in September and October 2021 attended by over 150 delegates from across 8 regions of England and Wales. All have been made fully accessible with captioning provided by Stage Text.<\/p>\n

An Introduction to Online Marketing<\/a><\/p>\n

An Introduction to Online Audience Segmentation<\/a><\/p>\n

An Introduction to Online Content Creation<\/a><\/p>\n

For access to further information and support in these areas, please contact your local Museum Development provider<\/a> or the Arts Marketing Association.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MDUK are pleased to share three films of recorded training sessions, focusing on elements of online marketing. We know that digital literacy and audience engagement has been a key development area for museums across the UK over the last 18 months and beyond, and as such wanted to provide accessible and free to access resources […]<\/p>\n","protected":false},"author":14,"featured_media":1499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"acf":[],"yoast_head":"\nOnline Marketing Training Films - Museum Development Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mduk.org.uk\/online-marketing-training-films\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Marketing Training Films - Museum Development Network\" \/>\n<meta property=\"og:description\" content=\"MDUK are pleased to share three films of recorded training sessions, focusing on elements of online marketing. We know that digital literacy and audience engagement has been a key development area for museums across the UK over the last 18 months and beyond, and as such wanted to provide accessible and free to access resources […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mduk.org.uk\/online-marketing-training-films\/\" \/>\n<meta property=\"og:site_name\" content=\"Museum Development Network\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T13:06:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-08T10:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jennie Pitceathly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennie Pitceathly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/\",\"url\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/\",\"name\":\"Online Marketing Training Films - Museum Development Network\",\"isPartOf\":{\"@id\":\"https:\/\/mduk.org.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg\",\"datePublished\":\"2021-11-04T13:06:57+00:00\",\"dateModified\":\"2022-02-08T10:05:45+00:00\",\"author\":{\"@id\":\"https:\/\/mduk.org.uk\/#\/schema\/person\/736962f7fc8ee7487ff6f05264c6a513\"},\"breadcrumb\":{\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mduk.org.uk\/online-marketing-training-films\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage\",\"url\":\"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg\",\"contentUrl\":\"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mduk.org.uk\/online-marketing-training-films\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mduk.org.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Marketing Training Films\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mduk.org.uk\/#website\",\"url\":\"https:\/\/mduk.org.uk\/\",\"name\":\"Museum Development Network\",\"description\":\"Working together for a stronger and more resilient museum sector\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mduk.org.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mduk.org.uk\/#\/schema\/person\/736962f7fc8ee7487ff6f05264c6a513\",\"name\":\"Jennie Pitceathly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mduk.org.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/74e218f73279040c4e7ac18dbe9dc755?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/74e218f73279040c4e7ac18dbe9dc755?s=96&d=mm&r=g\",\"caption\":\"Jennie Pitceathly\"},\"url\":\"https:\/\/mduk.org.uk\/author\/mduk\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online Marketing Training Films - Museum Development Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mduk.org.uk\/online-marketing-training-films\/","og_locale":"en_GB","og_type":"article","og_title":"Online Marketing Training Films - Museum Development Network","og_description":"MDUK are pleased to share three films of recorded training sessions, focusing on elements of online marketing. We know that digital literacy and audience engagement has been a key development area for museums across the UK over the last 18 months and beyond, and as such wanted to provide accessible and free to access resources […]","og_url":"https:\/\/mduk.org.uk\/online-marketing-training-films\/","og_site_name":"Museum Development Network","article_published_time":"2021-11-04T13:06:57+00:00","article_modified_time":"2022-02-08T10:05:45+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg","type":"image\/jpeg"}],"author":"Jennie Pitceathly","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jennie Pitceathly","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/","url":"https:\/\/mduk.org.uk\/online-marketing-training-films\/","name":"Online Marketing Training Films - Museum Development Network","isPartOf":{"@id":"https:\/\/mduk.org.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage"},"image":{"@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage"},"thumbnailUrl":"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg","datePublished":"2021-11-04T13:06:57+00:00","dateModified":"2022-02-08T10:05:45+00:00","author":{"@id":"https:\/\/mduk.org.uk\/#\/schema\/person\/736962f7fc8ee7487ff6f05264c6a513"},"breadcrumb":{"@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mduk.org.uk\/online-marketing-training-films\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/#primaryimage","url":"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg","contentUrl":"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/mduk.org.uk\/online-marketing-training-films\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mduk.org.uk\/"},{"@type":"ListItem","position":2,"name":"Online Marketing Training Films"}]},{"@type":"WebSite","@id":"https:\/\/mduk.org.uk\/#website","url":"https:\/\/mduk.org.uk\/","name":"Museum Development Network","description":"Working together for a stronger and more resilient museum sector","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mduk.org.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/mduk.org.uk\/#\/schema\/person\/736962f7fc8ee7487ff6f05264c6a513","name":"Jennie Pitceathly","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mduk.org.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/74e218f73279040c4e7ac18dbe9dc755?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74e218f73279040c4e7ac18dbe9dc755?s=96&d=mm&r=g","caption":"Jennie Pitceathly"},"url":"https:\/\/mduk.org.uk\/author\/mduk\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mduk.org.uk\/wp-content\/uploads\/2021\/11\/screen-marketing.jpg","_links":{"self":[{"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/posts\/1498"}],"collection":[{"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/comments?post=1498"}],"version-history":[{"count":3,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/posts\/1498\/revisions"}],"predecessor-version":[{"id":1502,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/posts\/1498\/revisions\/1502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/media?parent=1498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/categories?post=1498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mduk.org.uk\/wp-json\/wp\/v2\/tags?post=1498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}